Developed and optimized Coldwell Banker Harbour Realty’s digital advertising strategy, including targeted Google Ads campaigns focused on buyer engagement and office visibility across the Eastern Shore. Designed high-converting landing pages and refined ad copy to align with local market intent, while implementing SEO enhancements such as metadata optimization, keyword strategy, and competitive analysis. Delivered actionable insights through geographic targeting, performance analytics, and contextual placement reviews. Created scalable campaign frameworks that improved lead generation, reduced cost-per-acquisition, and reinforced Coldwell’s brand presence across mobile, search, and real estate platforms.